As the pandemic slows down, many businesses who explored e-commerce platforms for their brands will take this vertical even more seriously in 2022. Brands will penetrate with a better understanding of their customers and the shift in the market trends.
Here are a few trends we must watch out for in 2022 for e-commerce businesses :
Many brands have experimented with several routes – apps, POS, technology partners, softwares – now is the time to consolidate and review – see what has worked and what can be replaced with a better solution or process. Take a better look at your e-commerce P&L which will help in auditing the current technologies used. Think about the future of your e-commerce business and its scalability.
Key social media channels have introduced online shops wherein the customer can purchase directly from the social media channels! Brands are now investing in Instagram Shops, or Snapchat or TikTok Catalog to deliver an overall experience to their customers. Over 90% of social media users access their favorite platforms using mobile phones and 54% use social media to research products.
Some brands have also shown a rise in Live Shopping and this definitely will see a rise in 2022.
With the pandemic, many customers have become more aware of the importance of supporting local businesses or those who have an intent for “sustainability”. A niche of customers prefer shopping directly with independent businesses.
As per research, 65% of customers want to buy products from purpose-driven brands that advocate sustainability.
Multimedia Content is key for websites as well. As much as we have static images of products on our e-commerce websites, brands like Zara, H&M, Massimo Dutti, Chanel, Tesla and so on are focused on Video Content to provide an enhanced experience.
Brands have also launched Augmented Reality Filters or experiences where you can try a product virtually before making a purchase.
RAW content is also on the rise with User Generated Content, interactive content and engaging videos.
This side of the world, the Middle East, is especially very big on personalization. Brands who have invested time in thinking through how the personalization of products can be integrated into their mix, will see a lot of traction! Be it an innovative way to add a person’s name on a dessert, or engrave initials on a mobile phone or clothing line, personalization makes the purchase even more enticing.
The bottom line remains – enhancing your customers’ experience – an omnichannel experience.