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Performance marketing services focus on driving measurable results and optimizing campaigns based on specific key performance indicators (KPIs). The primary goal is to generate a positive return on investment (ROI) by maximizing conversions, sales, or desired actions. Here are some common performance marketing services
Creating and managing paid advertising campaigns, such as Google Ads or Bing Ads, where advertisers pay only when their ad is clicked. This method allows for precise targeting and can be optimized based on conversion rates and cost-per-acquisition (CPA) metrics.
Implementing strategies to improve a website's visibility on search engine results pages through paid search advertising (PPC) and search engine optimization (SEO) techniques.
Utilizing email campaigns to reach and engage with a target audience, with a focus on driving specific actions, such as purchases, sign-ups, or downloads. Performance is measured through open rates, click-through rates, and conversion metrics.
